Case Studies

Case Study 1: Rola Motor Group

Goal: To execute a media public relations plan which will establish the Rola Motor Group’s brand in the specific areas where the Toyota and Volkswagen dealerships trade, by ensuring the brand’s regular visibility in the media... Read More

Case Study 2: Tokara Wine Estate of Stellenbosch

Goal: To write a media release and create publicity for Tokara Wine Estate of Stellenbosch for winning the Fairbairn Capital Trophy for the Most Successful Producer at the annual Old Mutual Wine Trophy competition on Monday 17 2011. Read More

Case Study 3: Easten Cape Parks Board

Goal: The Eastern Cape Parks Board is in need of a public relations and specialist communications service provider to deliver the following emergency services: The creation of an emergency communications plan, The development of relevant media releases, The management of the media information in the emergency communications plan, The writing of ad hoc media release as the need arises and release to the relevant media, General liaison with the media as the need arise to the best interest of the client... Read More

Case Study 4: Odyssey Oil & Energy

Goal: Create publicity and make the general public aware that technology to generate and distribute electricity cost-effectively to clients throughout southern Africa is currently available. This announcement was deemed very necessary after an announcement was made by public enterprises minister Barbara Hogan about her serious concerns regarding the Eskom application for a loan of R3,75 billion to the World Bank to fund expansions to its electricity generating capabilities. Read More

Case Study 5: ACCA - Global Body for Professional Accountants

Goal: Create publicity and make the business media aware of the ACCA, the global body for professional accountants. They aim to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management and have over 362,000 students and 131,500 members in 170 countries worldwide. Read More

Case Study 6: New Quality Red Wine Launch

Goal: Create publicity for a new quality red wine being launched into the market.This wine received four and a half stars in the famous Platter Guide within the first year of production, and this before the wine was launched! This does not come along every day and is exactly what the new Bon Terroir trademark achieved. Read More